List building is essential if you are a business owner. No if's, and's or but's about it. When you build a list of persons who are interested in your content, products and services or your free opt-in offer, it opens a realm of possibilities. The people on your list are obviously interested in the … [Read more...]
7 Critical Business Building Principles
I had the opportunity to be a part of a direct marketing firm in the wellness industry a few short years ago. I started my own business , marketed their products and did very well. Like many direct sales or similar marketing companies, they had a prescribed set of activities that if you applied … [Read more...]
Opt-in landing page idea for viral marketing
If you are a solopreneur, coach, consultant, entrepreneur or service professional and you are building a list (and you should be), every bit of effort towards that end counts! So that means you should be using standalone squeeze pages, back-links pointing to those squeeze pages, opt-in form on your … [Read more...]
Do you treat your list like your BFF? Why you should
If you have been marketing online for some time, you may have heard the saying, The Fortune is in the List. Lately, I have been hearing an amended version, “The Fortune is in your relationship with your list”. First of all, I believe wholeheartedly in authentic marketing. And the truth is that, … [Read more...]