You may have heard the famous saying, “You do not get a second chance to make a first impression”. Well, in the online space it counts even more. People have a limited attention span, when it comes to browsing the Internet. They move very fast. That’s one of the reason why the computer manufacturers use “fast” in the marketing. They know how impatient we can be.
So, your social media presence needs to be optimized and targeted so that the moment someone sees it, they will “get it”. You want them to not only get it, but also go further, either continue reading your entire profile, visit your website or download your free offer.
So here are a few steps to take to create a strong social media presence that will attract your ideal clients and bring you constant leads:
1) Have a consistent profile photo across all your social media platforms. Use a nice professional photo of yourself. It is important that you display a profile picture, not your logo or a picture of your product. In the social media space, you need to be the face of your business, not your logo. You can incorporate your branding in other ways.
2) Create a bio/profile summary that speaks directly to your prospective clients Here’s what I tell my clients: your social media profiles should communicate what you do, how you help people and what kind of results they can get from working with you. Resist the temptation to bullet point a laundry list of services. Focus on the benefits and results clients will receive when they work with you. If you are a service professional, people will look at your marketing materials with a “What’s in it for me” view. So speak to that and your ideal clients will hear it loud and clear.
3) Cross-promote your social media profiles and website Promote all your social media profiles respectively as space permits. On Facebook, personal profile and fan page, promote your Twitter profile, YouTube Channel, Linkedin profile, Pinterest and your website.
4) Don’t get too social Focus on 2 or 3 profiles where you will be present and active, engaging with your followers. Signing up for every single social media network and there are many, will be difficult to keep up with. This can truly water down your efforts and make your social media marketing less effective.
5) Link your accounts where possible Link your Facebook Fan Page to your Twitter account. So your Facebook posts will show there as well. They will also see activity on your Facebook Fan Page, like when you have uploaded pictures. This may peak your Twitter followers’ curiosity and encourage them to “like” your Facebook Fan Page if they haven’t already. You can link your YouTube Channel to Twitter so your followers will know when you have uploaded a new video. A great way to update your profiles with new blog posts is activating the auto share feature in feedburner. So my accounts are linked there too.
Is there anything that you would add to this list? I would love to hear your comments. Also, go ahead and share your social media links in the comments below so we can connect with each other. Can’t wait to “meet” you.
Great post Stephanie! Stumbled across you on Twitter and living your content.
Another tip: post daily to your social media profiles, even multiple times a day for best results. Plan and write your posts in advance and use a social scheduler to schedule and auto-post to your social pages.
Check out SokoVillage.com’s free social scheduler at: http://social.sokovillage.com/
Thanks for the great tip & resource Juliana!