As a small business owner, you will find that a great deal of your new clients come into your business in various ways. Some may come in directly through a lead generation activity like an Advertisement. Some clients surprisingly come in through what may start out as a coincidental … [Read more...]
3 Offline Marketing Activities You Should Do Every Week
Offline marketing activities are essential to your business growth and should not be ignored. However, it is easy to get caught up in the details of running your business and neglect this essential way to promote your business. Here are 3 Offline Marketing Activities and suggestions on how to … [Read more...]
Business Card Marketing Tips
I attended a business training recently and connected with a fabulous group of like-minded successful business owners. One of my favorite parts was exchanging information with them via business cards. My cards were fresh off the press, designed and sent off to my "printing-guy" in a matter of … [Read more...]
10 Ways that Autoresponders Can Help Your Business
From Wikipedia: An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at … [Read more...]
The Awesome Power of Testimonials in Your Marketing
Testimonials are a powerful tool for your marketing arsenal. This is especially true if you have a small business, if you are a consultant, coach or service professional. Having a website, videos, articles or blog posts and a clear marketing message is key. But people sometimes need more ‘proof’ to … [Read more...]
3 Common Mistakes Business Bloggers Make
If you have started a business blog, you have already made a step in the right direction. Business blogging goes a long way to building credibility, influence, attracting ideal customers and clients and selling your products, programs and events. However, you need to make sure you have set up your … [Read more...]
10 Good Ways to Market Your Business Online
1) Get on Social Media Establish social media profiles for you or your business. Getting on social media, contributing to conversations, sharing helpful information and making connections is essential to growing your business. Remember that people do business with entities they know, like and … [Read more...]
5 Free Notification Header Bars for your blog
When people visit your blog, especially if it's a business blog, you want people to take the desired action or next step. For some that next step is to opt-in to your email list, check out your new coaching program or product, attend your live or virtual event, subscribe to your RSS feed for blog … [Read more...]
10 List building Hot Spots on Your Blog
List building is essential if you are a business owner. No if's, and's or but's about it. When you build a list of persons who are interested in your content, products and services or your free opt-in offer, it opens a realm of possibilities. The people on your list are obviously interested in the … [Read more...]
Top 15 Ways to Use Facebook Fan Pages to Grow Your Business
Fan Pages have come a long way since Facebook enabled them. I started off with a group for my business. I have friends who started off with a personal profile for their business. However, as soon as I saw the enormous marketing and interaction possibilities with Fan Pages, I quickly switched. … [Read more...]
5 Types of Videos for your business
1 - Screencast Tutorial Videos I am sure you have seen these. Basically, the video is a screenshot or series of shots from the producer's computer, demonstrating how to do something. These kinds of videos are really cool. You get the feeling of sitting over the person's shoulder while they show … [Read more...]
How to Add Email Marketing to Your Business
Email marketing is a great way to build a relationship with your market. Building relationships is key to attracting and keeping clients and customers. I am a big proponent of email marketing if used the right way. And I have definitely reaped the benefits of email marketing. To get started you … [Read more...]
7 Critical Business Building Principles
I had the opportunity to be a part of a direct marketing firm in the wellness industry a few short years ago. I started my own business , marketed their products and did very well. Like many direct sales or similar marketing companies, they had a prescribed set of activities that if you applied … [Read more...]
Opt-in landing page idea for viral marketing
If you are a solopreneur, coach, consultant, entrepreneur or service professional and you are building a list (and you should be), every bit of effort towards that end counts! So that means you should be using standalone squeeze pages, back-links pointing to those squeeze pages, opt-in form on your … [Read more...]