Everybody loves a great success story. There are countless books, videos, blogs and more where people share how they overcame the odds to achieve great success. Success stories inspires, motivates and if you are in business it appeals to your clients and customers.
You can use your inspirational or success story to attract your ideal clients and customers in various ways. Here are a few ways:
1) Include it in your bio
2) Place it on your Sales pages
3) Write an article or blog post about it and include it in your e-Newsletter
4) Relay it in your Teleseminars, Webinars or live speeches
5) Use it in social media to drive traffic to your blog or website
6) Create an ebook, ereport, video series that chronicles your success story and offer it as an Opt-in on a squeeze page or on your blog
What makes up a success story?
Have you grown a successful business in record time? Double, triple or significantly grown your email list in record time? Made a lump sum of money in your business in record time? All of these constitute a success story that will inspire your ideal clients to work with you.
How to create a new success story?
You can create a compelling and inspirational story related to your business that your potential clients will love. Here’s how: Set a goal that is related to your business, then use your own techniques to achieve it. For example, if you are a social media marketing expert, set a goal to grow your social media following by x amount in x amount of time. Use your own techniques that you teach or do for clients to achieve that goal.
Once you have created your success story, share it using one or more of the methods above. Your potential clients and customers will be excited to work with you or buy your products and programs so that they can duplicate your success.
Challenge yourself to grow an aspect of your business or set a goal related to your business for yourself. Then start promoting it to grow your business.
What’s your inspirational success story? How have you used your successes in your marketing materials to attract your clients and customers? I would love to hear about it in the comments.
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