1. Build a community – This can be achieved by establishing a Facebook Fan Page and a Linkedin Group for your business. Invite friends, connections from networking events, email subscribers and colleagues to LIKE your fan page and join your group.
Once you have set these up, you’ll want to communicate often, share business tips, inspirational content, success stories, personal updates and photos. Encourage followers to interact with each other, share their business names and fan pages as well.
2. Share educational content via your blog, YouTube, Twitter, Linkedin, Google plus and even Pinterest. Share helpful tips, answers to frequently asked questions and other valuable information.
Rise above the clutter, add value and build relationships. Over time your prospective clients will come to know more about you. And as you continue to share, they may start to like and trust you because you share so openly and in earnest. This will actually motivate your prospective clients to want to work with you.
Implement this strategy in your online marketing and you will see that it absolutely works.
Speak Your Mind