4 Key Benefits of Active Content Marketing to Attract Your Ideal Clients

As you work towards marketing and growing your business online, content marketing is the cornerstone of your overall strategy. Active content marketing has various benefits and this post highlights 4 of them.

1) Creates Celebrity Status: When you are actively sharing valuable content, it catches the attention of editors, fellow bloggers or business colleagues who are looking for more content. This may manifest or result in requests for you to guest on Radio Shows, TV shows, guest blog on industry websites. These can be online and offline opportunities.

2) JV Partnerships: Another benefit of actively sharing content on the Internet (your blog or otherwise) is that it can lead to JV Partnerships. People are constantly seeking out beneficial Joint Venture Partnerships for Virtual Online Events, Radio Shows, Information Products and more. One of the first things that they will check before contacting you is that you are regularly sharing valuable content on your blog. It’s one of the first things I check for sure.

3) Get found on the search engines: Google loves content as you may have heard. So the more content you share, the more Google has to pick up and the higher you will rank on the search engines. This is being put very simply, as SEO (Search Engine Optimization) has to do with much more than that. However, having valuable content, updated on a regular basis is one of the basic tenets of getting found by the Search Engines.

4) Positions you as an expert to your target audience: Sharing content regularly on your website goes a long way towards positioning you as an expert to your market.

In another post, I will detail the various types of content. However, here are a few different ways that you can engage in content marketing: Articles/blog posts, ebooks, videos, presentations (Slideshare), podcasts, webinars and teleseminars.