From Wikipedia: An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
Email Marketing Autoresponder Services are great for business!
Here are 10 Advantages:
1. Attract website visitors and turn them into subscribers The benefit of this is obvious because now that the web visitor is on your email subscriber list, you can market your products & services to them repeatedly.
2. Relationship building tool You can build relationships with your clients and prospective clients over time by sending regular high value content emails.
3. Promote your products & services to people who are in your niche target market. The fact that they have opted in to your list, means they have an interest.
4. The ability to put a series of emails on autopilot This is particularly helpful when someone joins your list for the first time. You can set up a series of emails to be delivered at set intervals. These messages will be delivered every time someone joins your list after you set it up only once. Great timesaver and customer service tool.
5. Generate repeat sales for your products & services Whenever you have new offerings, the first prospects can come from your existing email database.
6. Generate traffic for your blog or website Each time you update your website or blog, you can inform your email list and drive the traffic there.
7. Great tracking tool Each time a message is sent out, the more popular and credible email marketing services provide you with key data. You can track statistics on the email ‘opens’, ‘click through rate’, ‘time of opens’, ‘percentage of opens’ and much more.
8. Reliable deliverability Often time when sending bulk emails, some email clients mark as spam and the intended recipient(s) do not receive them. When an Email Marketing service is used, the likelihood of delivery is high. The more popular services are respected by Internet Service Providers (ISPs) and do not usually get marked as spam.
9. Great Branding Tool Email Marketing Services enable you to add your logo to messages and templates, customize colour, add pictures, images and more.
10. Flexibility You have the ability to set up as many autoresponders as you would like. Also, the ability to have as many email lists as you would like with paid Email Marketing Services.
Here are some Autoresponder resources for you:
Have you used autoresponders to impact your business positively in a way that was not mentioned above? Or do you have an autoresponder service that you use and would highly recommend? Or perhaps you could just share your general thoughts on this topic. Either way, I would love to hear from you. Please leave a comment in the box below.
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