1) Get on Social Media Establish social media profiles for you or your business. Getting on social media, contributing to conversations, sharing helpful information and making connections is essential to growing your business. Remember that people do business with entities they know, like and trust. A good way to start this relationship is by joining and then getting active on social media.
You may want to establish profiles on maybe 2 more max. If you get involved with too many social media networks, it will be hard to stay active and interact with people on all of them because it can be time consuming. The more networks you get involved with, the bigger the ‘water-down’ effect.
2) Article Marketing Article marketing is a great way to spread the word about your business, build your brand and increase your following. When people see you writing about your niche, they position in their minds as an expert. Plus, the top article directories are a great source of backlinks to help your search engine optimization (SEO). Think about the top problems that people need solutions for in your business and write articles about it. Start with 10 and increase from there.
Think about the top 10 how-to, top 10 success tactics or whatever the case might be for your business. Submit these articles to a few different article directories and place a link to your business in the resource box section.
3) Start a Business Blog Starting a business blog is a great way to kickstart your marketing and build your business presence on the Internet.
Blogging helps in a few ways, namely:
– Builds credibility
– Build a relationship with your prospective clients or customers
– Generate leads
– Position yourself as an expert in your industry
– Sets you apart from your competitors
– Boost the search engine ranking of your company website once they are linked and the blog is updated regularly (Google loves this!)
– Develop a community around your brand, product or service
4) Build an Email List Building an email list is crucial. The idea is to have a list of potential customers who have opted in to your email list. Communicate with the list on a regular and consistent basis. The beauty is that you can market to them over and over again. They have shown an interest in what you have to offer, which means they are in your target market and may be willing to purchase your products or services.
5) Start an Ezine or e-Newsletter A surefire way to kick start your marketing for your new business is by starting an e-newsletter or ezine. Share information with your email list of prospects, clients or customers through a regularly scheduled email delivery.
Starting a newsletter or ezine is very effective when launching your business. Here are some of the points in favor of this method:
– Builds relationships with your target market
– Helps to establish you as an expert
– Helps to position your business as an authority
– Easy way to communicate with your market to promote special offers or new services or products
– Highly valued by your market when filled with helpful content, which also increases open rate
6) Host Free TeleClasses Tele Classes show the dynamic nature of media on the internet. They are sometimes called virtual events, which is the umbrella name for the gamut being Webinars, TeleSeminars and TeleClasses.
Basically, a teleclass is information delivered via a phone call using bridge lines. This can be an interactive teleclass or a lecture format with questions and answers afterwards.
A teleclass to introduce yourself and your business to your market is a great idea to showcase your expertise. Pick a subject in your field, outline your speaking points and present the information through a teleclass. Aim for a duration of 30 to 60 minutes ideally.
7) Make Real Connections on Social Media Yes, it really is possible to make real connections, real friendships and real business in social media. I certainly have and you can too. I find it really easy to make real connections in social media. For one thing, you start from a place of common interest right off the bat. The common ground is the business interest you share.
So start using social media with a purpose, not just to promote your business but to make real connections. If you make real connections, the business will come as well.
8) Distribute Press Releases Press releases are an effective marketing tool for new business. The good news too is that you don’t have to just submit to local offline media (newspapers) anymore, there are many online press release sites. In fact, if your business is targeted to a global audience, online press release distribution sites are the way to go.
The drawback though, depending on how you look at it, is that you cannot use press releases as an outright promotion and advertising tool for your business. Press releases need to be newsworthy with a focus on the needs of your target audience or in some cases a focus on the uniqueness of your business or on you as a new entrepreneur.
9) Video Marketing Video marketing allows you to own your stage or platform. You are not confined to a 30ss commercial during a certain time slot for thousands of dollars. You have a chance to showcase your business, product or service. You have total autonomy about how you will position your products or servics in the minds of your market. Video marketing for business also has an authenticity that is difficult to capture with a TV commercial or any other advertising medium.
Go ahead and add this component to your marketing mix today and reap the results tomorrow.
10) Viral Marketing A viral report, ebook or ecourse is content that is spread through the internet as fast as a virus spreads in the human body. The best way to get a viral report to spread is by offering an incentive to those who may benefit from spreading it. For instance, you can offer people the report in a rich text format with the rights to load their own affiliate links where product recommendations are made. You can also tag the report as an affiliate product and those who spread the report will benefit from sales as a result of the report.
Give people a good taste of what you know, what you have to offer and how you can help them. It pulls them into your space. First they may become subscribers and eventually they will buy from you. Think about it, if someone delivers so much value for free, then their paid offer must have so much more.
You will also receive a FREE e-report with more details and easy ‘Get Started’ steps on the marketing tips in this article.
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